Frequently asked questions

What projects do you handle as a freelance marketing manager?

I handle a variety of tasks. I serve as a marketing manager, creative strategist, and copywriter all in one. This is because I’m interested in all these areas, but also because I see them as closely intertwined. Planning determines what advertising is developed, while the creative process ensures that the plan works.

What experience do you have in marketing management?

In 2007, I began my professional career in project management. From there, I continued to develop my skills and worked for over 15 years in copywriting and concept development at various advertising agencies. As a freelancer, I increasingly took on strategic responsibilities, which is why I enjoy combining both roles—marketing management and creative director—in my work.

What does a marketing manager do that AI can’t?

Artificial intelligence is taking the entire creative industry by storm. While I believe that AI can assist with certain marketing tasks, I don’t see it as a solution for good marketing management in general. AI (more specifically, generative AI and LLMs) calculates probabilities. That’s simply in its nature. As a result, AI will always suggest middle-of-the-road solutions without taking specific circumstances into account. This is where people with expertise are needed to ensure that marketing actually delivers the results a company needs. After all, success is more than just quick sales—it’s about building long-term relationships with your customers. Only then can a company achieve sustainable success.

Do you also handle content and social media marketing?

Since 2010, I’ve been working primarily in digital marketing, including websites, newsletters, customer experience communication, SEO/SEA (especially long-form content), and, of course, social media. I’d be happy to help you with the big picture or with specific areas, such as your social media presence.

What do you know about performance marketing?

For me, performance marketing is a key component of any successful marketing strategy. In this context, advertising must deliver tangible results in the form of leads, sales, or similar outcomes. Accordingly, I’m skilled at analyzing target audiences, deriving insights, and developing communications that resonate with both people and machines.

Do you work alone or as part of a team?

Both. As a freelancer, I’m used to delivering great results as a one-woman show. At the same time, I bring many years of experience from advertising agencies, where I worked as part of a team and even led my own team. This allows me to adapt to the situation at your company. I also have access to a large network of freelancers specializing in art direction, motion design, illustration, and more, with whom I collaborate on projects.

How much does it cost to work with me?

There’s no one-size-fits-all answer. Every project requires customized planning, strategy, and execution. Accordingly, I’ll provide you with a customized quote for your project. Just drop me a line and we will take it from there. I'm sure we can work something out!